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Belmont Club News Coverage as a Weapon:

"Historian John Terraine notes that unit casualty rates during the Civil War were close to those experienced by the British Army on the Somme. The 1/Newfoundland Regiment lost 84 % of its men on that fatal July 1, 1916. But the 1st Texas Regiment lost 82.3% in Antietam and the 1st Minnesota lost 82% at Gettysburg. Nor were these exceptional. 'In the course of the Civil War 115 regiments (63 Union and 52 Confederate) sustained losses of more than 50 percent in a single engagement'. Losses during World War 2 were just as brutal. ........

Defeat in that conflict came to those whose armies were driven from the field, whose cities were reduced to rubble and whose manpower resources could no longer continue the struggle.Viewed in this context, the American "defeat" in Iraq projected by the press must be understood as being something wholly different from anything that has gone before. The 800 odd US military deaths suffered since the start of Operation Iraqi Freedom a year ago are less than the number who died in the Slapton Sands D-Day training exercise in 1944. The campaign in Iraq has hardly scratched American strength, which has in fact grown more potent in operational terms over the intervening period. Nor has it materially affected the US manpower pool or slowed the American economy, which is actually growing several times faster than France, which is not militarily engaged.

The defeat being advertised by the press is a wholly new phenomenon: one which leaves the vanquished army untouched and the victor devastated; the economy of the vanquished burgeoning and that of the victor in destitution; the territory of the loser unoccupied and that of the winner garrisoned. It is an inversion of all the traditional metrics of victory and defeat. That the assertion is not instantly ludicrous is an indication of the arrival of a new and potentially revolutionary form of political wafare.

It was during the Vietnam War that the Left first discovered the potential war-winning ability of media coverage. The concept itself is merely an extension of the blitzkrieg notion that the enemy command structure, not his troop masses, are the true center of gravity on the battlefield. During the campaign of 1940, Heinz Guderian's panzers bypassed many French formations, leaving them unfought, knowing that if their command structure were severed, the whole musclebound mass would fall to the ground headless. What the Left gradually discovered during the course of the Vietnam war was that Guderian had not been bold enough. Guderian still felt it necessary to win on the battlefield. He had not realized that it was possible to ignore the battlefield altogether because it was the enemy political structure, not his military capability, that was the true center of gravity of an entire campaign. It was General Giap during the Vietnam War who first planned a military operation entirely around its possible media effect. The Tet offensive was a last desperate attempt to gain the upper hand in a war he was losing.

The Communist forces had taken a series of military defeats. the US/ARVN forces had pacified much of the south by the end of 1967 (222 out of 242 provinces). Operation Junction City (February-March 1967) and other sweeps had seriously disrupted NLF activity in the south and forced the COSVN into Cambodia.

At a July 1967 meeting the Communist Party leadership recognized their failures and decided to re-orientate their operations to target two key political weaknesses. Firstly, the deep gulf between the US public and the US government over support for the war and its actual progress. Secondly, the tensions existing between the US military and their Vietnamese allies.

The leadership decided to concentrate on a few high profile operations, that would take place in the public (and the US media) eye rather than fighting the conflict away from major urban centres. This would bolster Northern moral, possibly inspire uprisings in the South and provide the impression, and hopefully the reality, that the US/ARVN were not winning the war and it was likely to be a long time before they did. The new policy also marked a victory for the 'hawks' over the 'doves' in the Communist Party leadership, in late 1967 around 200 senior officials were purged........

The emergence of the press and media as decisive implements of warfare arose from changes in the nature of late twentieth century war itself. If battlefield reality was paramount in earlier wars it was because literally everyone was there. During the Civil War 15 percent of the total white population took the field, a staggering 75% of military age white males. During the Great War the major combatants put even higher proportions of their men on the line. Even after World War 2 it was still natural for children to ask, 'Daddy what did you do in the War?' and expect an answer. Reality affected everybody. But beginning with the Vietnam War and continuing into the current Iraqi campaign, the numbers of those actually engaged on the battlefield as a proportion of the population became increasingly small.........But whereas General Giap was forced to rely on the Western media to carry his message home, modern day Jihadis have decided to create their own media outlets like Al Jazeera to shape public opinion.........................This set up a clash between two forces, one enjoying a preponderance in every area of military capability and skill but failing to recognize news coverage as a strategic weapon; and another whose military strategy was literally made for television.

The US discovered how expensive it was to be wholly outmatched in this key combat system. Just how expensive was underscored by the media coverage of the Abu Ghraib prisoner abuse incident in which newspapers in the United States and Britain published fake abuse photographs on top of the genuine ones without a rapid rebuttal. This blindness sprang not only from the tradition of keeping the military apart from civilian activities, but also from a reluctance to venture into areas protected by the First Amendment. It was nearly a year after OIF before the US began halting steps to redress the balance by establishing the Arabic Al Hurrah media outlet and creating a series of local television stations under the Spirit of America initiative.

Yet the extension of warfare into the area of media coverage is fraught with great danger, in no small part because it subtly alters the definition of where the battlefield lies and who an enemy combatant is.
Although Giap failed in every military respect, he succeeded in providing the press with the raw material necessary to alter the dynamics of American domestic politics. While he could not alter reality, the Giap could alter the perception of reality enough to give anti-war politicians a winning hand which they played it to the hilt.

...........But the changing balance between the political and military aspects of war means that this line will begin to blur as military activities cross over into the political. Already, the Pentagon is beginning to offer direct news from Iraq. It has also reorganized its command structure in Iraq to explicitly recognize the role of political warfare."
Another great article from the Belmont Club.

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